Waitrose teams up with McGough in the hope verses will
open purses
Poet hopes displaying work throughout branches of the
retailer will show poetry 'can be at home on the supermarket shelf'
Waitrose is to unleash an unlikely weapon in the
supermarkets' cut-throat battle for business when it anounces plans to display
poetry throughout its stores as part of a year-long campaign which, it says, is
aimed at reducing the drudgery of the regular shop.
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